• Corpus ID: 30797072

Applicability of the Duplication of Purchase Law to Gaming

@article{Lam2006ApplicabilityOT,
  title={Applicability of the Duplication of Purchase Law to Gaming},
  author={Desmond Lam},
  journal={UNLV gaming research \& review journal},
  year={2006},
  volume={10},
  pages={55-62}
}
  • Desmond Lam
  • Published 2006
  • Business, Law, Economics
  • UNLV gaming research & review journal
In a bid to explore the use of an empirical-based model to explain regular gaming purchases, this study applies the Duplication of Purchase Law to gaming. Developed from empirical-based marketing theory and observed in many consumer brands, the Duplication of Purchase Law states that the dominant factor of purchase duplication between two brands is their market share. Using data obtained from the U.S. Gambling Impact Study, this study found that the duplication of games played was highly… 
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Highly Influential Citations
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Methods Citations
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17 Citations

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