Appendix for Accurate Retail Testing of Fashion Merchandise : Methodology and Application

  title={Appendix for Accurate Retail Testing of Fashion Merchandise : Methodology and Application},
  author={Marshall Fisher and Kumar Rajaram},
In a merchandise depth test, a retail chain introduces new products at a small sample of selected stores for a short period prior to the primary selling season and uses the observed sales to forecast demand for the entire chain. We describe a method for resolving two key questions in merchandise testing: (1) which stores to use for the test and (2) how to extrapolate from test sales to create a forecast of total season demand for each product for the chain. Our method uses sales history of… CONTINUE READING
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