Appendix for Accurate Retail Testing of Fashion Merchandise : Methodology and Application

@inproceedings{Fisher2000AppendixFA,
  title={Appendix for Accurate Retail Testing of Fashion Merchandise : Methodology and Application},
  author={Marshall Fisher and Kumar Rajaram},
  year={2000}
}
In a merchandise depth test, a retail chain introduces new products at a small sample of selected stores for a short period prior to the primary selling season and uses the observed sales to forecast demand for the entire chain. We describe a method for resolving two key questions in merchandise testing: (1) which stores to use for the test and (2) how to extrapolate from test sales to create a forecast of total season demand for each product for the chain. Our method uses sales history of… CONTINUE READING
20 Citations
13 References
Similar Papers

References

Publications referenced by this paper.
Showing 1-10 of 13 references

Accurate retail testing of fashion merchandise: Methodology and application

  • Fisher, L. Marshall, Kumar Rajaram.
  • Working Paper, The Anderson School at UCLA.
  • 2000
2 Excerpts

Rocket science retailing is almost here—are you ready

  • Ananth Raman, Anna Sheen McClelland
  • 2000

The Borders system

  • DiRomualdo, Robert.
  • Presented at First Annual Harvard/Wharton…
  • 1998

An integrated view of the assortment management process: The next frontier for leading retailers

  • L. J. Fox
  • Chain Store Age Executive (November).
  • 1995
1 Excerpt

Quick hits in store level merchandise and inventory management

  • B. L. Wilson, M. Kingdom, T. Reeve.
  • Chain Store Age Executive (November) 103–106…
  • 1995
1 Excerpt

Target micromarkets its way to success: No 2 stores are alike.Wall

  • Patterson, A Gregory
  • Street Journal May
  • 1995

Raising the bar: Keys to high performance

  • Pollack, Elaine.
  • Chain Store Executive Age.
  • 1994

Classical and Modern Regression with Applications

  • R. H. Myers
  • PWS-KENT Publishing Company, Boston, MA.
  • 1990
2 Excerpts

A rearview mirror might help us drive forward

  • C. Hollander Stanley
  • J. Retailing 62(1) 7–10.
  • 1986

Similar Papers

Loading similar papers…