Antismoking Threat and Efficacy Appeals: Effects on Smoking Cessation Intentions for Smokers with Low and High Readiness to Quit.

@article{Wong2009AntismokingTA,
  title={Antismoking Threat and Efficacy Appeals: Effects on Smoking Cessation Intentions for Smokers with Low and High Readiness to Quit.},
  author={Norman C. H. Wong and Joseph N. Cappella},
  journal={Journal of applied communication research : JACR},
  year={2009},
  volume={37 1},
  pages={1-20}
}
This study examined the effects of sequencing different types of antismoking threat and efficacy appeals on smoking cessation intentions for smokers with low and high levels of readiness to quit. An experiment was done to test predictions based on Witte's (1992) Extended Parallel Process Model and research by Cho and Salmon (2006). A national probability sample of 555 adult smokers was recruited to take part in this study. Results found a positive two-way interaction effect between message… CONTINUE READING
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