Anthropomorphic animals in commercials : why fake animals tell good stories

  title={Anthropomorphic animals in commercials : why fake animals tell good stories},
  author={D{\'e}sir{\'e}e Lennklo},
Animals are often used in advertising, especially in commercials. When given human characteristics, and used in several commercials over a longer period of time, anthropomorphic animal spokespersons are born. These animals are neither real animals nor humans. They are hybrids, or fake animals. Fake in the sense that they are fictive, they lack an existing model and they are an assembly of many things. Commercials that feature such animals are often very successful in that they are popular and… CONTINUE READING


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