Anthropological User Research: A Data-Driven Approach to Personas Development

Abstract

In user experience design process, personas development is an expensive endeavor, which often involves allocating resources in an organization for a prolonged period. Design teams working under practical constraints demand increasingly a practical personas development approach. This study presents a novel data-driven personas development method with its… (More)
DOI: 10.1145/2838739.2838816

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