Antecedents of the Importance of Price in Purchase Decisions

@inproceedings{Cohen2011AntecedentsOT,
  title={Antecedents of the Importance of Price in Purchase Decisions},
  author={Eric Cohen},
  year={2011}
}
This paper analyses the commercial and sociodemographic antecedents of the importance of price in buyers’ decisions. The study uses ordinal regression in order to analyze the data obtained from a random sample of consumers of frequently purchased products; these consumers were surveyed in different stores. The results demonstrate that shopping enjoyment and… CONTINUE READING