Antecedents of Hoarding Behavior: A Marketing Perspective

  title={Antecedents of Hoarding Behavior: A Marketing Perspective},
  author={Jennifer DeMaria and Diana King and Raj Devasagayam},
  journal={The International Journal of Academic Research in Business and Social Sciences},
Hoarding exists when the consumer’s current inventory of an item exceeds the inventory for previous periods, while their consumption rate stays the same (Canale, 2013). Our principal research objective in this study was to investigate the preconditions that drive hoarding behaviors when consumers perceive a shortage in supply and are faced with other marketing stimuli that indicate product scarcity. We sought to further understand the lifestyle of consumers, and the impact that instilling… 
1 Citations

Figures and Tables from this paper

An Endowment, Commodity, and Prospect Theory Perspective on Consumer Hoarding Behavior

This study investigated the preconditions that drive hoarding behaviors when consumers perceive a shortage in supply and are faced with other marketing stimuli indicating product scarcity. Pat



The antecedents of in-store hoarding: measurement and application in the fast fashion retail environment

This study raised scholarly inquiry about the construct of in-store hoarding and investigated the antecedents of in-store hoarding in the fast fashion retail environment. As the market becomes

Hoarding behavior among consumers: Conceptualization and marketing implications

In the western world, and in the United States in particular, there has been an abundance of food, materials and fuel over the past several decades. However, many futurists suggest this condition

Hoarding behaviors in a large college sample.

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

Preface 1. Introduction Criteria for Scale Deletions/Additions Search Procedures Format of the Book and Presentation of Measures Caveats and Cautions Evaluation of Measures Reliability Construct

The effects of hoarding disorder on families: an integrative review.

It is concluded that further research is needed to investigate the effects of hoarding on family members and how these may best be met.

Not moving things along: hoarding, clutter and other ambiguous matter

Disposition and disposal are intriguing terms for, while they share the same roots, disposition is not usually understood popularly as a synonym of disposal. However, all disposal involves

Consumer Attitudes toward Marketing and Consumerism

As public concern regarding consumer issues increases, the American consumer has formed definite opinions about business policies and practices, the consumerism movement, and protective government