Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter

@article{Pentina2013AntecedentsAC,
  title={Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter},
  author={Iryna Pentina and Lixuan Zhang and Oksana Basmanova},
  journal={Computers in Human Behavior},
  year={2013},
  volume={29},
  pages={1546-1555}
}
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