Antecedents and Distinctions between Online Trust and Distrust : Predicting High-and Low-risk Internet Behaviors

@inproceedings{Chang2013AntecedentsAD,
  title={Antecedents and Distinctions between Online Trust and Distrust : Predicting High-and Low-risk Internet Behaviors},
  author={Yong-Sheng Chang},
  year={2013}
}
While previous studies have investigated the determinants and consequences of online trust, online distrust has seldom been studied. Assuming that the positive antecedents of online trust are necessarily negative antecedents of online distrust or that positive consequences of online trust are necessarily negatively affected by online distrust is inappropriate. This study examines the different antecedents of online trust and distrust in relation to consumer and website characteristics. Moreover… CONTINUE READING
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