Answering the Call for Prosocial Behavior

  title={Answering the Call for Prosocial Behavior},
  author={Colleen R. Christensen and Deborah Fierst and April Jodocy and Dennis N. Lorenz},
Abstract Prosocial behavior toward strangers was investigated via responses to wrong-number messages on telephone answering machines. Two hundred forty anonymous participants were randomly selected from the telephone directory of a midsized, midwestern community. Each participant received a message that was intended for someone else. The importance and urgency of the message were varied—low, medium, high, and high with a prod (a direct request for help). Overall, the findings revealed a higher… CONTINUE READING