Ansoff’s matrix, pain and gain: growth strategies and adaptive learning

@inproceedings{Watts1998AnsoffsMP,
  title={Ansoff’s matrix, pain and gain: growth strategies and adaptive learning},
  author={G. Stuart Watts and Michael Hulme and Jason Cope},
  year={1998}
}
This paper seeks to explore the relationship between learning, strategy and growth in small food producing firms using Ansoff’s strategy matrix as a framework and explores the usefulness of Greiner’s life cycle model. The complexity of this interaction is examined and it is concluded that the growth process is much more complex than that suggested by the Greiner model. 
View via Publisher
directory.umm.ac.id
58 Citations
Highly Influential Citations
2
Background Citations
14
Methods Citations
1

Figures and Tables from this paper

58 Citations

A framework for entrepreneurial learning: A tribute to Jason Cope

This paper explains Dr Jason Cope's work on entrepreneurial learning, and illustrates his approach and how it can be applied to deepen understanding of, and practice in, entrepreneurship education.…

Bridging the Gap: A Study of Strategic Change and Thinking within Small Firms

This paper outlines the findings from a longitudinal study of small business owners engaged in a management development program designed to assist them to review their management practices and…

Knowledge, learning and small firm growth: A systematic review of the evidence

Learning and Educational Programs for Entrepreneurs

This chapter summarizes the latest studies in entrepreneurial learning in order to highlight their implications for the design of educational programs (Pittaway & Thorpe, 2012). It examines in detail…

'Scatter-gun' or 'Follow-the-leader' behaviour: international strategies of the high-tech SMEs

The aim of this study was to examine the internationalisation process high-tech SMEs. Using Ansoff's Matrix, it was found that the most common market growth strategies were market penetration,…

Strategy in action: Case studies of strategy, planning and innovation in Australian SMEs

Abstract Small to medium sized enterprises (SMEs) comprise the majority of firms in most economies and have been recognised as important sources of innovation. Yet, theory on how leaders of…

Place-based network organizations and embedded entrepreneurial learning: Emerging paths to sustainability

Purpose The purpose of this paper is to develop an original six-phase model describing entrepreneurial learning in the transition of place-based enterprises toward a sustainable exploitation…

Small Firm Owners in New Zealand: In it for the ‘good life’ or growth?

Abstract Developing a ‘profile’ of a SME owner – either as a means of understanding the characteristics of a ‘successful’ individual or to better predict what intentions, goals, or strategies pave…

Entrepreneurial Learning: Researching the Interface between Learning and the Entrepreneurial Context

The context for the research presented in this article arises from increasing interest, by academics and practitioners, in the importance of learning and knowledge in the knowledge–based economy. In…

A qualitative research approach to new ways of seeing marketing in SME's: implications for education, training and development

There is myriad research that explores the nature of marketing generally, and more specifically within SME (small to medium sized enterprise) contexts. Most of this research, however, focuses upon…
...

References

SHOWING 1-10 OF 29 REFERENCES

Growth Strategies for Small Firms: Principles and Case Studies

Chad Perry lectures at the Queensland Institute of Technology, Brisbane, Australia. This paper considers growth strategies for small firms after they have become established after start-up. Terms…

Small Firms' Training and Competitiveness. Building Upon the Small business as a Learning Organisation

It is argued that the benefits to society of this holistic approach to learning is a reduction in the 'discontinuities' between the SME and its environment and therefore a lowering of transaction costs.

Uncertainty, innovation and management

‘The differences in the administrative structure of the very small and the very large firms are so great that in many ways it is hard to see that the two species are of the same genus … we cannot…

The age of unreason

A critical treatise which predicts life and business in the 1990s, this volume argues that in order to profit more from business in the late 20th century readers must overturn traditional ideas of…

A Longitudinal Study of the Corporate Life Cycle

A review of recent literature on the corporate life cycle disclosed five common stages: birth, growth, maturity, revival, and decline. Theorists predicted that each stage would manifest integral…

The theory of the growth of the firm twenty-five years after

There are not many books that are genuine classics, and only a handful in business and management whose insights and ideas last for 50 years and more. This book is one of the very few 'must reads'…

The Evolution of Marketing in Small Firms

Considers the characteristics of small firms from a marketing perspective. Examines the marketing undertaken by firms at different stages of development from start‐up to the medium‐sized firm.…

The Five Stages of Small Business Growth

Develops a model relevant to small and growing businesses that delineates five stages of firm development. These stages are: (1) existence--concerned with garnering customers and delivering the…

The Challenge of Teaching Marketing to Small Businesses

Looks at the recent development of the teaching of marketing to the owners and managers of small business. Considers the requirements of education of small businesses and the differences that arise.…

A tentative classification of goal-seeking behaviours.

When “goal-seeking” behaviour is considered in situations of more than the most elementary type, the problems that arise are related to those of strategies and tactics. I have attempted to show that…