Another Evaluation of Touch and Helping Behavior

@article{Guguen2003AnotherEO,
  title={Another Evaluation of Touch and Helping Behavior},
  author={Nicolas Gu{\'e}guen and Jacques Fischer-lokou},
  journal={Psychological Reports},
  year={2003},
  volume={92},
  pages={62 - 64}
}
Although positive effect of touch on compliance has been widely reported, new evaluation was made with an unusual request. 80 male bus drivers were solicited by a male or a female confederate to take the bus despite having too little money for the fare. Bus drivers were briefly touched by the confederate during solicitation. Analysis showed that bus drivers who were touched accepted the request more favorably bur only when made by a female. 
Increasing Compliance with a Request: Two Touches are More Effective than One
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Whereas participants were less likely to fill in the long questionnaire in the no-touch condition, touch procedures led to more compliance whatever the questionnaire length, and touch was more effective when a female confederate made the request to a male participant.
The Dark Side of Interpersonal Touch: Physical Contact Leads to More Non-compliance With Preventive Measures to COVID-19.
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It is proposed that interpersonal touching behavior, an underexplored factor tied to social interaction, leads to more breaches of coronavirus restrictions by inducing security feelings.
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TLDR
The present experiment provides empirical evidence that touch-like qualities can be attributed to electromechanical stimulation, important for the field of mediated social touch of which the design rationale is based on the assumption that mediated touch by means of tactile feedback technologies is processed in ways similar to real physical contact.
The Virtual Midas Touch: Helping Behavior After a Mediated Social Touch
TLDR
The present experiment provides empirical evidence that touch-like qualities can be attributed to electromechanical stimulation, important for the field of mediated social touch of which the design rationale is based on the assumption that mediated touch by means of tactile feedback technologies is processed in ways similar to real physical contact.
Communications in Virtual Environment Improve Interpersonal Impression
TLDR
Subjective ratings of attractiveness and the communication easiness with the partner increased in all conditions, suggesting that the communication in virtual environments improves interpersonal attraction and communicability either with or without physical or pseudo touch.
The Mother Teresa Effect: Counterproductive Effects of Touching an Altruist’s Possessions on Charitable Giving
Charities that recruit famous humanitarians, or obtain celebrity endorsements, may promote products associated with these altruistic superstars in an effort to increase donations. Previous research
A Virtual Midas Touch? Touch, Compliance, and Confederate Bias in Mediated Communication
A brief touch to the shoulder or upper arm increases people’s helping behavior and willingness to comply with requests. In this manuscript, we investigate whether this well-known Midas touch effect
Assessing Individual Differences in the Need for Interpersonal Touch and Need for Touch
The present study investigates individual differences in the automatic use of haptic information from interpersonal touch. We present a questionnaire assessing individual differences in the need for
Tactile Contact as a Marketing Tool for Improving an HIV/STD Education Program’s Compliance / Retention with Crack Cocaine Users
  • R. J. Johnson
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TLDR
Results suggest that a request “anchored” to a socially acceptable public touch is promising in terms of improving program participation and engagement.
The science of interpersonal touch: An overview
TLDR
This review critically evaluate the results of the research on interpersonal touch that have emerged from disciplines, such as cognitive and social psychology, neuroscience, and cultural anthropology to develop a more complete understanding of interpersonal touch in the years to come.
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References

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TLDR
Analysis showed that, when touched, 55% of the subjects agreed with the request whereas 35% only in the no-touch control condition agreed, indicating that touch was positively associated with the subjects' compliance.
The Effect of Race and Need on Helping Behavior
Summary One hundred white females were approached in supermarkets by either a black or white E and asked for 10 cents to help purchase a food item. The food had been previously judged to be either a
The Effect of Touching Different Body Areas on Prosocial Behavior
Summary The influence of touching different locations of the body on helping behavior was examined. One hundred females and 100 males walking in shopping males were interviewed by either a female or
The Midas Touch
The present study examined the effects of two types of touch in a controlled but natural setting, a restaurant. Waitresses briefly touched customers either on the hand or the shoulder as they were
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Touch is considered an important factor in various social situations. The present results show that touching customers in the store increased their shopping time, their evaluation of the store and
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TLDR
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Shoppers in a supermarket were approached with a request to sample a new food product. Half the shoppers were touched during the request and the other half were not. Touch increased the probability
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This study of 105 dining parties at a casual chain restaurant found that a male server received significantly larger tips when he touched the shoulder of the person paying the bill than when he did
Sex, Costs, and Helping Behavior
Summary A field experiment in an American university library setting examined the effects of perceived costs on helping behavior. Males and females (N = 192) requested either 10 cents or 30 cents
Effect of Victim's Need and Previous Accusation of Theft upon Bystander's Reaction to Theft
Summary A field experiment concerning bystander reactions to thefts in a university library was carried out. Eighty male and female bystanders who observed theft were more likely to stop the thief if
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