Anesthesiology and competitive strategy.

  title={Anesthesiology and competitive strategy.},
  author={Wendy L Gross and Barbara S Gold},
  journal={Anesthesiology clinics},
  volume={27 1},
Whether we like it or not, medicine is big business. The argument is sometimes made that standard management strategies from the business world do not apply to medicine because the economics and practice of medicine are unique--driven by science and rapid rates of change. But an exploding knowledge base, light-speed technological development, and ever-changing reimbursement schemes are not exclusive to medicine and health care. Some fundamental principles of finance, business management, and… CONTINUE READING

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