Anchoring Revisited: The Role of the Comparative Question

@inproceedings{Grau2014AnchoringRT,
  title={Anchoring Revisited: The Role of the Comparative Question},
  author={Ina Grau and Gerd Bohner},
  booktitle={PloS one},
  year={2014}
}
When people estimate a numeric value after judging whether it is larger or smaller than a high or low anchor value (comparative question), estimates are biased in the direction of the anchor. One explanation for this anchoring effect is that people selectively access knowledge consistent with the anchor value as part of a positive test strategy. Two studies… CONTINUE READING