Anchoring, Activation, and the Construction of Values.

  title={Anchoring, Activation, and the Construction of Values.},
  author={Chapman and Johnson},
  journal={Organizational behavior and human decision processes},
  volume={79 2},
  • Chapman, Johnson
  • Published 1999
  • Psychology, Medicine
  • Organizational behavior and human decision processes
Anchoring is a pervasive judgment bias in which decision makers are systematically influenced by random and uninformative starting points. While anchors have been shown to affect a broad range of judgments including answers to knowledge questions, monetary evaluations, and social judgments, the underlying causes of anchoring have been explored only recently. We suggest that anchors affect judgments by increasing the availability and construction of features that the anchor and target hold in… Expand
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