Anatomy of a gift recommendation engine powered by social media

@inproceedings{Pavlidis2012AnatomyOA,
  title={Anatomy of a gift recommendation engine powered by social media},
  author={Yannis Pavlidis and Madhusudan Mathihalli and Indrani Chakravarty and Arvind Batra and Ron Benson and Ravi Raj and Robert Yau and Mike McKiernan and Venky Harinarayan and Anand Rajaraman},
  booktitle={SIGMOD Conference},
  year={2012}
}
More and more people conduct their shopping online [1], especially during the holiday season [2]. Shopping online offers a lot of convenience, including the luxury of shopping from home, the ease of research, better prices, and in many cases access to unique products not available in stores. One of the facets of shopping is gifting. Gifting may be the act of giving a present to somebody because of an event (e.g., birthday) or occasion (e.g., house warming party). People may also treat… CONTINUE READING

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