Analyzing the Problem of Employee Internal Social Network Site Avoidance: Are Users Resistant due to Their Privacy Concerns?

  title={Analyzing the Problem of Employee Internal Social Network Site Avoidance: Are Users Resistant due to Their Privacy Concerns?},
  author={Ricardo Buettner},
  journal={2015 48th Hawaii International Conference on System Sciences},
  • Ricardo Buettner
  • Published 5 January 2015
  • Computer Science
  • 2015 48th Hawaii International Conference on System Sciences
I investigate the phenomenon of user resistance behavior concerning internal social networking sites through an empirical analysis of the behavioral attitudes of 253 working professionals from various sectors and all company sizes. [] Key Result Results from structural equation modeling using privacy concerns, usefulness and ease of use reveals an impressive predictive power (R2 = 0.731).

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