Analyzing the Influence of Web Site Design Parameters on Web Site Usability

Abstract

Web site usability is concerned with how easy and intuitive it is for individuals to learn to use and interact with a Web site. It is a measure of the quality of a Web site’s presence, as perceived by users. The usability of Web sites is important, because high usability is associated with a positive attitude toward the Web site and results in higher online… (More)
DOI: 10.4018/irmj.2005100104

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