Analyzing Social Media Engagement and its Effect on Online Product Purchase Decision Behavior

@article{Dhar2014AnalyzingSM,
  title={Analyzing Social Media Engagement and its Effect on Online Product Purchase Decision Behavior},
  author={J. Dhar and Abhishek Kumar Jha},
  journal={Journal of Human Behavior in the Social Environment},
  year={2014},
  volume={24},
  pages={791 - 798}
}
  • J. Dhar, Abhishek Kumar Jha
  • Published 2014
  • Business
  • Journal of Human Behavior in the Social Environment
  • The continuous progress of society in using online resources has given opportunity to many business executives to utilize social media for their brand promotion or recognition. Organizations utilize social media sites like Twitter, Facebook, LinkedIn, Flicker, Google Plus, and YouTube to promote their product, service, or brand worldwide. Increase of consumer engagement in online social activities has forced companies to integrate social media factors into their marketing strategy. The… CONTINUE READING
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