• DOI:10.1080/10911359.2013.876376
Corpus ID: 144972097

Analyzing Social Media Engagement and its Effect on Online Product Purchase Decision Behavior

@article{Dhar2014AnalyzingSM,
  title={Analyzing Social Media Engagement and its Effect on Online Product Purchase Decision Behavior},
  author={J. Dhar and Abhishek Kumar Jha},
  journal={Journal of Human Behavior in the Social Environment},
  year={2014},
  volume={24},
  pages={791 - 798}
}

J. Dhar, Abhishek Kumar Jha

Published 2014

Business

Journal of Human Behavior in the Social Environment

The continuous progress of society in using online resources has given opportunity to many business executives to utilize social media for their brand promotion or recognition. Organizations utilize social media sites like Twitter, Facebook, LinkedIn, Flicker, Google Plus, and YouTube to promote their product, service, or brand worldwide. Increase of consumer engagement in online social activities has forced companies to integrate social media factors into their marketing strategy. The… CONTINUE READING

View on Taylor & Francis

Save to Library

Create Alert

Cite

Launch Research Feed