Corpus ID: 37436694

Analyzing Online Customer Reviews - An Interdisciplinary Literature Review And Research Agenda

@inproceedings{Trenz2013AnalyzingOC,
  title={Analyzing Online Customer Reviews - An Interdisciplinary Literature Review And Research Agenda},
  author={M. Trenz and Benedikt Berger},
  booktitle={ECIS},
  year={2013}
}
Online customer reviews increasingly exert influence on customers’ purchase decisions when shopping online and give new importance to the concept of word-of-mouth. This is reflected in a growing body of academic literature across varying disciplines that draws on online customer reviews as source of information. However, these studies apply varying methods and obtain contradicting results. We conduct a systematic and interdisciplinary literature review to examine how online customer review data… Expand
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