Analyzing Clickstreams Using Subsessions

  title={Analyzing Clickstreams Using Subsessions},
  author={Jesper Andersen and Anders Giversen and Allan H. Jensen and Rune S. Larsen and Torben Bach Pedersen and Janne Skyt},
Analyzing data obtained from web server logs, so-called “clickstreams”, is rapidly becoming one of the most important activities for companies in any sector as most businesses become ebusinesses. Clickstream analysis can reveal usage patterns on the company’s web site and give a highly improved understanding of customer behavior. This understanding can then be utilized for improving customer satisfaction with the web site and the company in general, yielding a huge business advantage. In this… CONTINUE READING