Analytical affective design with ambient intelligence for mass customization and personalization

@inproceedings{Jiao2008AnalyticalAD,
  title={Analytical affective design with ambient intelligence for mass customization and personalization},
  author={R. J. Jiao and Qianli Xu and Jun Du and Yiyang Zhang and Martin Helander and H. M. Khalid and Petri T. Helo and Cheng Ni},
  year={2008}
}
The fulfillment of individual customer affective needs may award the producer extra premium in gaining a competitive edge. This entails a number of technical challenges to be addressed, such as the elicitation, evaluation, and fulfillment of affective needs, as well as the evaluation of affordability of producers to launch the planned products. Mass customization and personalization have been recognized as an effective means to enhance front-end customer satisfaction while maintaining backend… CONTINUE READING
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