Analysis of urban consumers’ willingness to pay a premium for African Leafy Vegetables (ALVs) in Kenya: a case of Eldoret Town

  title={Analysis of urban consumers’ willingness to pay a premium for African Leafy Vegetables (ALVs) in Kenya: a case of Eldoret Town},
  author={Philemon K Chelang’a and Gideon A. Obare and Simon Chege Kimenju},
  journal={Food Security},
This study surveyed urban consumers in Eldoret Town, Kenya to determine the willingness to pay (WTP) a premium for African leafy vegetables (ALVs) and the underlying determinants using the semi-double bounded contingent valuation choice and logit models, respectively. Consumers generally preferred ALVs to exotic leafy vegetables and were willing to pay an average premium of 79 % for them: 88 % and 70 % in open air and supermarkets, respectively. The WTP premium was positively influenced by age… CONTINUE READING


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