Analysis of the moral mechanism to purchase counterfeit luxury goods: evidence from China

@article{Jiang2019AnalysisOT,
  title={Analysis of the moral mechanism to purchase counterfeit luxury goods: evidence from China},
  author={Yushi Jiang and Miao Miao and Tariq Jalees and Syed Imran Zaman},
  journal={Asia Pacific Journal of Marketing and Logistics},
  year={2019}
}
Purpose The purpose of this paper is to extend the theory of reasoned action and the theory of planned behaviour to measure the effects of ethical and moral antecedents (e.g. integrity, moral judgement, extrinsic religiosity and intrinsic religiosity, and ethical concern) on attitudes towards counterfeit luxury products. Additionally, it also measured the effects on attitudes towards purchase intention. Design/methodology/approach The scope of the study is the Chinese market. The sample size… 
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21 Citations

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