Analysis of the benefits and costs of a national campaign to promote colorectal cancer screening: CDC's screen for life-national colorectal cancer action campaign.

@article{Ekwueme2014AnalysisOT,
  title={Analysis of the benefits and costs of a national campaign to promote colorectal cancer screening: CDC's screen for life-national colorectal cancer action campaign.},
  author={Donatus U. Ekwueme and David H Howard and Cynthia A. Gelb and Sun Hee Rim and Crystale Purvis Cooper},
  journal={Health promotion practice},
  year={2014},
  volume={15 5},
  pages={
          750-8
        }
}
The Centers for Disease Control and Prevention's Screen for Life: National Colorectal Cancer Action Campaign (SFL) is one of the longest running national multimedia campaigns to promote colorectal cancer screening. Since its inception in 1999, no study has quantified the benefits and costs of SFL. We modeled the impact of SFL campaign on screening rates, assuming that the effect size would range from 0.5% to 10% of the unscreened population exposed to the campaign in the last 14 years. Given… CONTINUE READING
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