Analysis of the Relationship between Virtual Goods Trading and Performance of Virtual Worlds

  title={Analysis of the Relationship between Virtual Goods Trading and Performance of Virtual Worlds},
  author={Gwangjae Jung and Byungtae Lee and Byungjoon Yoo and Erik Brynjolfsson},
The success of online games such as “Second Life” and “World of Warcraft” shows the popularity of virtual worlds and reveals the economic systems embedded in them. A large number of players interact with each other in cyberspace, giving rise to an interesting phenomenon where players voluntarily create their own economies that involve trading virtual items or game money for real money. This real-for-virtual-money trading itself has become a several billion-dollar business. In this study… 

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