Analysis of medicine advertisement produced in Brazil


OBJECTIVE To analyze the compliance of drug advertisements with regulations in Brazil, subject to Resolution RDC No. 102/2000 since 2000, which abides by the WHO's (World Health Organization) Ethical Criteria for Medicinal Drug Promotion, published in 1988. METHODS Drug advertisements running within the period of October 2002 to October 2003 were… (More)


Cite this paper

@inproceedings{Wzorek2007AnalysisOM, title={Analysis of medicine advertisement produced in Brazil}, author={Lorilei de F{\'a}tima Wzorek and Cassyano Janu{\'a}rio Correr and Angela C. Badar{\'o} Trindade and Roberto Pontarolo}, booktitle={Pharmacy practice}, year={2007} }