Analysis of media campaign promoting smoking cessation suggests it was cost-effective in prompting quit attempts.

@article{Villanti2012AnalysisOM,
  title={Analysis of media campaign promoting smoking cessation suggests it was cost-effective in prompting quit attempts.},
  author={Andrea C Villanti and Laurel Curry and Amanda Richardson and Donna M Vallone and David Robert Holtgrave},
  journal={Health affairs},
  year={2012},
  volume={31 12},
  pages={2708-16}
}
The American Legacy Foundation's national EX® campaign, which ran on radio and television in 2008, was designed to promote smoking cessation among adult smokers. The incremental societal cost of EX, in 2009 dollars, was $166 million. Data from eight designated media market areas studied indicate that in a hypothetical nationwide cohort of 2,012,000 adult smokers ages 18-49, EX resulted in 52,979 additional quit attempts and 4,238 additional quits and saved 4,450 quality-adjusted life-years… CONTINUE READING