Analysis of cross‐cultural color emotion

  title={Analysis of cross‐cultural color emotion},
  author={Xiao-Ping Gao and John H. Xin and Tetsuya Sato and Aran Hansuebsai and Marcello Scalzo and Kanji Kajiwara and Shing-Sheng Guan and Josep Valldeperas and Manuel Jos{\'e} Lis and Monica Billger},
  journal={Color Research and Application},
This study investigates the relationship between color perceptual attributes and color emotions, as well as the influence of different cultural backgrounds. Totally 214 color samples were evaluated on 12 emotion variables by subjects from seven different region groups in the psychophysical experiment. By factor analysis, it was found that three factors were sufficient to represent 80 11 "region-emotion" variables. For each variable, there is no distinct difference among different region groups… 

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