Corpus ID: 9841631

Analysis of Herding on the Internet - An Empirical Investigation of Online Software Download

  title={Analysis of Herding on the Internet - An Empirical Investigation of Online Software Download},
  author={Wenjing Duan and Bin Gu and Andrew Whinston},
Online shopping often requires consumers to choose among multiple products without detailed information about the quality. Herding is common in situations where consumers infer product quality from other consumers’ choices and incorporate that information into their own decision-making process. The Internet affects the herding phenomenon in two ways. On the one hand, it provides more information about other consumers’ choices, therefore making herding more feasible. On the other hand, it… Expand
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Analysis of Herding on the Internet Proceedings of the Eleventh Americas Conference on Information Systems
  • Analysis of Herding on the Internet Proceedings of the Eleventh Americas Conference on Information Systems
  • 2005