Analysis of Experimental Data

  title={Analysis of Experimental Data},
  author={Dawn Iacobucci},
This chapter illustrates the analysis of variance (ANOVA) and related techniques including the analysis of covariance (ANCOVA), the multivariate analysis of variance (MANOVA), and the multivariate analysis of covariance (MANCOVA). The analysis of variance will be introduced as a simple extension of the t-test, but as the title of this chapter implies, it is when these methods are applied to experimental data that their full potential can be realized. Thus, the emphasis in the chapter is on data… CONTINUE READING