Analysis of Consumer Preferences and Willingness-to-Pay for Organic Food Products in Germany

  title={Analysis of Consumer Preferences and Willingness-to-Pay for Organic Food Products in Germany},
  author={Rebecca Illichmann and Awudu Abdulai},
This study employs a choice experiment approach to investigate consumers’ preferences and WTP for organic food products. We use mixed logit models to examine preference heterogeneity. The results revealed significant heterogeneity in preferences for organic apples, milk, and beef product attributes among consumers. The willingness-to-pay (WTP) results obtained from mixed logit indicate gender-specific differences for the examined products of this study. Female respondents have a higher WTP for… 

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