Analysis Of Customer Relationship Management And Marketing Strategies Against Competitive Advantage On The Company's Distributor In Medan City

@article{Daulay2019AnalysisOC,
  title={Analysis Of Customer Relationship Management And Marketing Strategies Against Competitive Advantage On The Company's Distributor In Medan City},
  author={Raihana Daulay and Riko Saputra},
  journal={Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia},
  year={2019}
}
  • Raihana Daulay, Riko Saputra
  • Published 2019
  • Business
  • Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia
Competitive advantage required by any company that wants to be able to reach a much larger target market. Competitive advantage will show the market against all forms of goodness that want to be given to the market of what it produces. The high level of competition that exists, requires every company to be able to do a variety of strategies in reaching the target market. This research aims to know and analyze the effect of Customer Relationship Management and marketing strategies Against… 
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