Analysing customer profiles using data mining techniques

  title={Analysing customer profiles using data mining techniques},
  author={Biljana Teohareva Filipova and Cveta Martinovska},
  journal={Proceedings of the ITI 2012 34th International Conference on Information Technology Interfaces},
Survival on the market and competitiveness of the companies often depend on the knowledge of spending pattern and customer preferences. Certain information can be extracted from the customer profiles, as for example, which products a particular customer or a group of customers prefers, what are the characteristics of the loyal customers, whether age, income… CONTINUE READING