Analyse und Evaluierung der Nutzung von Sitelinks

Abstract

This article deals with the effects of sitelinks on user’s search behavior. Results of a user test show an ambiguous picture. On the one hand, the use of sitelinks may reduce search time. On the other hand, users often do not use the links. So the question remains if sitelinks can be judged as a valuable component of search engine results descriptions or if… (More)

Topics

Cite this paper

@inproceedings{Mahrholz2011AnalyseUE, title={Analyse und Evaluierung der Nutzung von Sitelinks}, author={Nadine Mahrholz and Thomas Mandl and Joachim Griesbaum}, booktitle={ISI}, year={2011} }