An organized effort to shape a nascent eHealth market:actions and artefacts

@inproceedings{Palo2015AnOE,
  title={An organized effort to shape a nascent eHealth market:actions and artefacts},
  author={Teea Erja Marjaana Palo},
  year={2015}
}
The functioning of a market has gained increasing research attention recently within the marketing discipline. Accordingly, markets are considered as constructs that are produced as a result of behaviours of multitude of actors. In the present study, we examine markets as socio-technical constructs in which a multitude of actors perform activities within relationships. We look at the healthcare sector and more specifically, the growing eHealth market. The purpose of the study is to examine how… CONTINUE READING

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