An opponent-process theory of motivation. I. Temporal dynamics of affect.


A new theory of motivation is described along with its applications to addiction and aversion. The theory assumes that many hedonic, affective, or emotional states are automatically opposed by central nervous system mechanisms which reduce the intensity of hedonic feelings, both pleasant and aversive. The opponent processes for most hedonic states are… (More)

9 Figures and Tables


  • Presentations referencing similar topics