An investigation of young fashion consumers' disposal habits

@article{Morgan2009AnIO,
  title={An investigation of young fashion consumers' disposal habits},
  author={L. R. Morgan and G. Birtwistle},
  journal={International Journal of Consumer Studies},
  year={2009},
  volume={33},
  pages={190-198}
}
The research, undertaken in two different stages, was aimed at establishing an understanding of how consumers dispose of fashion products and how to increase sustainable consumption. Increasing volumes of textiles are being produced, purchased and disposed of in landfill sites, which affect the environment. Research has identified the influences in increased purchase behaviour and the tendency to keep clothing for a shorter time. A combination of qualitative and quantitative methods was used to… Expand
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