An interpretive examination of the development of cultural sensitivity in international business

  • Jon Shapiro, Julie L Ozanne, Bige Saatcioglu
  • Published 2007


Received: 2 June 2005 Revised: 14 January 2007 Accepted: 16 April 2007 Online publication date: 18 October 2007 Abstract Cultural sensitivity is assumed to be important in international business, yet little empirical work explores how cultural sensitivity actually develops. In-depth interviews with buyers from the Asian Pacific Rim were conducted, and… (More)


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