An interactive activation model of face naming.

  title={An interactive activation model of face naming.},
  author={Serge Br{\'e}dart and Tim Valentine and Allegra Calder and L Gassi},
  journal={The Quarterly journal of experimental psychology. A, Human experimental psychology},
  volume={48 2},
Burton and Bruce's (1992) model of face naming predicts a "fan effect", in which naming of famous people about whom many descriptive properties are known should be slower than naming of celebrities about whom few properties are known. An experiment is reported that showed that, contrary to this prediction, knowledge of many descriptive properties facilitated face-naming latency. An alternative architecture for an interactive activation model is proposed in which descriptive properties are… CONTINUE READING

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