An eye-tracking study on the effect of infographic structures on viewer’s comprehension and cognitive load

  title={An eye-tracking study on the effect of infographic structures on viewer’s comprehension and cognitive load},
  author={Azam Majooni and Mona Masood and Amir Akhavan},
  journal={Information Visualization},
  pages={257 - 266}
The basic premise of this research is investigating the effect of layout on the comprehension and cognitive load of the viewers in the information graphics. The term ‘Layout’ refers to the arrangement and organization of the visual and textual elements in a graphical design. The experiment conducted in this study is designed based on two stories and each one of these stories is presented with two different layouts. During the experiment, eye-tracking devices are applied to collect the gaze data… 

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