An extended online purchase intention model for middle-aged online users

@article{Law2016AnEO,
  title={An extended online purchase intention model for middle-aged online users},
  author={Monica Law and Ron Chi-Wai Kwok and Mark Ng},
  journal={Electronic Commerce Research and Applications},
  year={2016},
  volume={20},
  pages={132-146}
}
This study provides an extended online purchase intention model.We conducted this study with middle-aged online users.The findings enrich the prior online purchase models and the TAM.The results illustrate the impact of habitual online usage.We may finish the first study to examine attitude and habitual online usage together. This article focuses on examining the determinants and mediators of the purchase intention of non-online purchasers between ages 31 and 60 who mostly have strong… CONTINUE READING

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