An extended online purchase intention model for middle-aged online users

@article{Law2016AnEO,
  title={An extended online purchase intention model for middle-aged online users},
  author={Monica Law and Ron Chi-Wai Kwok and Mark Ng},
  journal={Electronic Commerce Research and Applications},
  year={2016},
  volume={20},
  pages={132-146}
}
This article focuses on examining the determinants and mediators of the purchase intention of nononline purchasers between ages 31 and 60 who mostly have strong purchasing power. It propose anew online purchase intention model by integrating the technology acceptance model with additional determinants and adding habitual online usage as a new mediator. Based on a sample of more than 300 middle-aged non-online purchasers, beyond some situationally-specific predictor variables, online purchasing… CONTINUE READING

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