An exploratory investigation of Black Friday consumption rituals

@article{Thomas2011AnEI,
  title={An exploratory investigation of Black Friday consumption rituals},
  author={J. Thomas and Cara Peters},
  journal={International Journal of Retail & Distribution Management},
  year={2011},
  volume={39},
  pages={522-537}
}
  • J. Thomas, Cara Peters
  • Published 2011
  • Sociology
  • International Journal of Retail & Distribution Management
Purpose – The purpose of the present study is to explore the collective consumption rituals associated with Black Friday, the day after Thanksgiving, and one of the largest shopping days in the USA.Design/methodology/approach – The research design for this study followed the approach of psychological phenomenological interviewing. Over a two‐year period, the authors, along with trained research assistants, conducted interviews with experienced female Black Friday shoppers.Findings – Qualitative… Expand
34 Citations

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