An exploration of the relationship among valence, fading affect, rehearsal frequency, and memory vividness for past personal events

  title={An exploration of the relationship among valence, fading affect, rehearsal frequency, and memory vividness for past personal events},
  author={Meghan I. Huntoon Lindeman and Bettina Zengel and John J Skowronski},
  pages={724 - 735}
ABSTRACT The affect associated with negative (or unpleasant) memories typically tends to fade faster than the affect associated with positive (or pleasant) memories, a phenomenon called the fading affect bias (FAB). We conducted a study to explore the mechanisms related to the FAB. A retrospective recall procedure was used to obtain three self-report measures (memory vividness, rehearsal frequency, affective fading) for both positive events and negative events. Affect for positive events faded… 
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