An exploration of parents' food purchasing behaviours.

  title={An exploration of parents' food purchasing behaviours.},
  author={Ninya Maubach and Janet A Hoek and Tim McCreanor},
  volume={53 3},
A qualitative study explored factors that influence parents' food purchasing behaviours in supermarkets and away-from-home settings, particularly the role played by nutrition information. Individual in-depth interviews were conducted with 15 parents of young children in a provincial city in New Zealand. A semi-structured protocol was used to elicit factors influencing food purchases and explore the understanding and influence of existing nutrition labels. Thematic analysis revealed that while… CONTINUE READING

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