An examination of the determinants of customer loyalty in mobile commerce contexts

@article{Lin2006AnEO,
  title={An examination of the determinants of customer loyalty in mobile commerce contexts},
  author={Hsin-Hui Lin and Yi-Shun Wang},
  journal={Information & Management},
  year={2006},
  volume={43},
  pages={271-282}
}
While the importance of customer loyalty has been recognized in marketing literature for at least three decades, the development and empirical validation of a customer loyalty model in a mobile commerce (m-commerce) context had not been addressed. The purpose of our study was to develop and validate such a customer loyalty model. Based on IS and marketing literature, a comprehensive set of constructs and hypotheses were compiled with a methodology for testing them. A questionnaire was… CONTINUE READING
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