An evaluation of the "TrEAT Yourself Well" restaurant nutrition campaign.

@article{Acharya2006AnEO,
  title={An evaluation of the "TrEAT Yourself Well" restaurant nutrition campaign.},
  author={Ram N. Acharya and Paul M. Patterson and Esther P Hill and Troy G. Schmitz and E. Bohm},
  journal={Health education & behavior : the official publication of the Society for Public Health Education},
  year={2006},
  volume={33 3},
  pages={309-24}
}
This study examined the effect of the "TrEAT Yourself Well" campaign on diners'menu choices using data from four restaurant chains in California. Within each chain, two locations in the greater San Diego area were selected as experimental sites and either one or two locations outside the greater San Diego area were selected as control sites. Various promotional activities, including in-restaurant promotions, community events, and paid media advertising, were conducted in the experimental region… CONTINUE READING

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