An evaluation framework for viable business models for m-commerce in the information technology sector

@article{Sharma2010AnEF,
  title={An evaluation framework for viable business models for m-commerce in the information technology sector},
  author={Sulabh Sharma and Jairo Guti{\'e}rrez},
  journal={Electronic Markets},
  year={2010},
  volume={20},
  pages={33-52}
}
This paper presents a study of the characteristics of viable business models in the field of Mobile Commerce (m-commerce). Mobility has given new dimensions to the way commerce works. All over the world various stakeholder organisations are consistently probing into the areas where m-commerce can be exploited and can generate revenue or value for them, even though some of those implementations are making the business environment more complex and uncertain. This paper proposes a viable business… Expand
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