An empirically derived taxonomy of retailer pricing 4 and promotion strategies

@inproceedings{Boltona2003AnED,
  title={An empirically derived taxonomy of retailer pricing 4 and promotion strategies},
  author={Ruth N. Boltona and Venkatesh Shankarb},
  year={2003}
}
  • Ruth N. Boltona, Venkatesh Shankarb
  • Published 2003
10 Most research categorizes grocery retailers as following either an Every Day Low pricing (EDLP) or a High Low (Hi-Lo) pricing strategy at a store or chain level, whereas this paper studies retailer pricing and promotions at a brand-store level . It empirically examines 1,364 brand-store combinations from 17 chains, 212 stores and six categories of consumer package goods in five U.S. markets. Retailer pricing and promotion strategies are found to be based on combinations of four underlying… CONTINUE READING
Highly Cited
This paper has 24 citations. REVIEW CITATIONS

From This Paper

Figures, tables, and topics from this paper.

Explore Further: Topics Discussed in This Paper

Citations

Publications citing this paper.
Showing 1-10 of 16 extracted citations

References

Publications referenced by this paper.
Showing 1-10 of 63 references

An empirical analysis of 963 determinants of retailer pricing strategy ( Working Paper )

Lakshman. Krishnamurthi
2002

Retail sales: A study of pricing behavior

Pesendorfer, Martin
2002

Effective 887 category management depends on the role of the category

R. Peter, G. Alan
Journal of 888 Retailing • 2001

Pursuing 858 the value conscious consumer : Store brand versus national brand 859 promotions

Neslin Kusum L., A. Scott, Karen. Gedenk
Journal of Marketing • 2001

The 861 impact of category management on retail prices and performance : 862 Theory and evidence

Suman Basuroy, Murali Mantrala, Rockney. Walters
Journal of Marketing • 2001

The price is righter

Russell. Winer
P ogressive Grocer • 2000

From understanding consumer behavior

Johnson, Maureen
1999

From understanding consumer behavior to 911 testing category strategies

E. Barbara, Leigh. McAlister
Journal of the Marketing Research Society • 1999

Revolutionalizing the retail pricing

Levy, Michael
1999

Similar Papers

Loading similar papers…